Chief Product Officer

About the role

Curoflow’s product is our moat. It is why clinics switch to us, why they stay, and why competitors cannot simply copy what we have built. The CPO is the person who makes sure that remains true as we scale from 1 core market to many, from version 1 of our platform to version 2 and from tens of clinics to thousands.

You will own the entire product strategy and roadmap. This includes the core V2 platform, the self-service module, the integration marketplace, Mila AI, and the Open APIs — all running in parallel across multiple European markets with different regulatory requirements, clinical workflows, and integration landscapes.

You will lead a growing product and design team (currently 3, scaling to 10+), and you will be the product voice in the C-suite. You report to the CEO and your OKRs will be board-level metrics.

A word of honesty: at a 50-person company, the CPO does not just set the vision and delegate. You will write PRDs yourself. You will sit in user research sessions. You will argue about edge cases in sprint planning. You will make prioritisation calls with incomplete data and then live with them. We need a leader who is deeply operational and hands-on — someone who can set product strategy in the morning and review wireframes in the afternoon. If you are looking for a role where you only operate at the strategic level, this is not it

Why This Role Matters

The CPO determines what Curoflow becomes. Every feature decision, every prioritisation call, every architecture choice compounds over years. If you get this right, Curoflow becomes the platform that every European clinic runs on. This is the product leadership role of a career.

What We Offer

• A seat at the leadership table from day one — direct partnership with the CEO and CTO on the most critical decisions of this growth phase

• The rare opportunity to build an entire function in a company at its most pivotal moment

Board-level visibility and accountability — your OKRs are the company’s OKRs

A product and mission that genuinely matters — we are making healthcare more accessible across Europe

• Equity participation (stock options) post probation period, because we want everyone to share in what we are building

• A collaborative, low-ego culture where people care deeply about what they’re building

• Expected start date: September–November 2026

Work tasks

First 6–12 Months

• Present product strategy and roadmap to the board within 90 days of starting

• Take ownership of five parallel product workstreams: V2 core, self-service, market integrations, Mila AI, and Open APIs

• Hire and lead the Product Managers (Self-Service, AI/Mila) and UX Designers who will own their respective domains

• Establish product processes: sprint cadence, roadmap reviews, cross-team dependency management, and stakeholder communication

• Work with the CTO to define clear ownership boundaries between product and engineering

• Make the hard prioritisation calls between market-specific requests, platform features, and long-term bets

As We Scale (12–24 Months)

• Deliver the self-service module on time

• Drive product NPS to 50+ across all active markets

• Establish a release cadence of 2+ major releases per quarter

• Scale the product and design team to support multi-market operations

• Ensure the product architecture supports multiple markets without fragmenting into market-specific codebases

We are looking for

Let’s keep it simple. Curoflow is a start-up that will be having growth pains — with everything that entails. You will be judged first and foremost by your character. If you are applying for this job thinking it is just any other job, you would be wrong.

We will demand a growth mindset and someone who is deeply committed to our goals. You will be compensated accordingly, but we must stress that we are looking for the type of person whose motivation primarily comes from earning stock options and being part of building a great company.

In return you will get that rare, once-in-a-lifetime opportunity that can mark a lifelong memory of what you were part of building.

Who You Are

• 12+ years in product roles, with at least 4 years as VP Product or CPO in a B2B SaaS company

• Hands-on operator first, executive second: you still write specs, run user interviews, and get into the details — leadership through doing, not just directing

• Proven track record of building and scaling a multi-product or platform product organisation

• Experience managing multiple parallel workstreams with competing priorities and shared engineering resources

• Deep understanding of product-led growth and self-service product strategy

• Technical fluency: you can have substantive conversations with engineers about architecture, APIs, and technical trade-offs

• Experience in regulated environments (healthtech, fintech, medtech) where compliance shapes product decisions

• Fluent English; Swedish or another Scandinavian language is a significant advantage

Preferably

• Background in healthtech, medtech, or clinical software — you understand why healthcare product decisions carry higher stakes

• Experience with multi-market products serving different regulatory and integration requirements

• Track record of delivering platform products that serve both direct customers and ecosystem partners

Send your CV and a short cover letter explaining why this role excites you. We value substance over polish — tell us what you’ve built, not just where you’ve worked.

In this process Curoflow is working together with Winona, a sister company to Academic Work, if you have any questions please contact Recruitment Responsible: Charlotte Runsbech at charlotte.runsbech@winonagroup.com or Liisa Unenge at liisa.unenge@winonagroup.com.

Our selection process is continuous and the advert may close before the recruitment process is completed if we have moved forward to the screening or interview phase.

Curoflow

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