Chief Revenue Officer

About the role

Revenue is the only metric that turns a funded startup into a sustainable company. As CRO, you own that number.

Curoflow’s main part of our revenue model is perhaps a bit different to many traditional SaaS. We do not have a large sales team cold-calling prospects. Instead, we grow primarily through three channels: inbound marketing, strategic partnerships, and (from Q3 2027) self-service sign-ups. Our Customer Success team does the demos, runs the onboarding, and drives the land-and-expand motion. Your job is to make this engine produce predictable, growing revenue across every market we operate in.

You will be personally accountable for contracted ARR, paying ARR, and the conversion rate from our onboarding model to paying customers. You will build and lead the full revenue organisation: Country Managers, Customer Success, Sales/BD, and the commercial operations that tie it all together.

This is a C-level role — but let us be direct: at a 25-person company scaling to 70, there is no ivory tower. You will be in customer meetings, on demo calls, reviewing pipeline deals, and closing strategic accounts yourself. We need someone who is as comfortable building a board-level revenue strategy as they are jumping on a video call with a clinic owner in Amsterdam. If you see yourself as purely strategic, this is not the right role. If you are the kind of leader who leads from the front and builds the machine while running it, read on.

Why This Role Matters

Revenue is the single most important proof point for everything Curoflow is building. Investors, board, team morale, further funding — all of it flows from revenue. You are the person who builds the machine that makes it happen. Every market we enter, every clinic we convert, every ARR milestone we hit is your responsibility.

What We Offer

• A seat at the leadership table from day one — direct partnership with the CEO on the most critical decisions of this growth phase
• The rare opportunity to build an entire function in a company at its most pivotal moment
• Board-level visibility and accountability — your OKRs are the company’s OKRs
• A product and mission that genuinely matters — we are making healthcare more accessible across Europe and the world
• Equity participation (stock options) post probation period, because we want everyone to share in what we are building
• A collaborative, low-ego culture where people care deeply about what they’re building
• Expected start date: September–November 2026

Work tasks

First 6–12 Months

• Present revenue strategy and pipeline framework to the board within 90 days — then immediately start executing it yourself
• Take personal ownership of the commercial pipeline across Sweden, Denmark, UK and the rest of EU — including joining demos and closing key accounts
• Lead and develop the Customer Success team in terms of sales (currently 5, growing to 8+) — they are your revenue engine, and you will be in the trenches with them
• Establish the CS-led sales motion: qualification, demo, free onboarding, and conversion to paid
• Build the revenue reporting infrastructure: pipeline stages, conversion metrics, ARR tracking, and cohort analysis in HubSpot
• Work with the CMO and Head of Partnerships to ensure inbound and partner-sourced leads flow seamlessly into the CS pipeline

As We Scale (12–24 Months)

• Achieve 500+ signed clinics across markets by end of 2027
• Drive CS-led conversion rate to 80%+ (free-to-paid after 12 months)
• Scale the revenue organisation to support new market entries
• Build the commercial operations capability: forecasting, territory planning, and performance management
• Achieve forecasted ARR as expected

We are looking for

Let’s keep it simple. Curoflow is a start-up that will be having growth pains — with everything that entails. You will be judged first and foremost by your character. If you are applying for this job thinking it is just any other job, you would be wrong.

We will demand a growth mindset and someone who is deeply committed to our goals. You will be compensated accordingly, but we must stress that we are looking for the type of person whose motivation primarily comes from earning stock options and being part of building a great company.

In return you will get that rare, once-in-a-lifetime opportunity that can mark a lifelong memory of what you were part of building.

Who You Are

• 10+ years in commercial/revenue leadership, with at least 2 years as VP Sales, CRO, CCO, or equivalent in a B2B SaaS company
• Hands-on operator first, executive second: you have personally sold, closed, and built pipeline — not just managed teams that did
• Experience with CS-led or consultative sales models — not just outbound SDR/AE motion
• Proven track record of building revenue organisations that scaled from early traction to 50+ MSEK ARR
• Multi-market experience: you have led commercial teams across European markets and understand local dynamics
• Data-driven: you manage by metrics and build the reporting infrastructure to support it
• Experience with land-and-expand models, free-to-paid conversion, and long sales cycles
• Fluent English; Swedish or another Scandinavian language is a significant advantage

Preferably

• Background in healthtech, medtech, or complex SaaS — you understand the buying cycle and the decision-makers
• Experience with partner-sourced pipeline and channel revenue, not just direct sales
• Network within the Nordic and European healthcare ecosystem

Send your CV and a short cover letter explaining why this role excites you. We value substance over polish — tell us what you’ve built, not just where you’ve worked.

In this process Curoflow is working together with Winona, if you have any questions please contact Recruitment Responsible: Sandra Isojärvi at sandra.isojarvi@winonagroup.com or Amanda Eneberg at amanda.eneberg@winonagroup.com.

Our selection process is continuous and the advert may close before the recruitment process is completed if we have moved forward to the screening or interview phase.

FYI: Curoflow are hiring for many roles simultaneously and are committed to finding the right person for each one — not the fastest. Please bear with us if our response times are longer than usual; we promise every application will be reviewed.

Curoflow

Curoflow is building the operating system for European private healthcare. Our platform gives SME clinics everything they need to run their practice — from digital patient intake and video consultations to EHR, e-prescriptions, lab integrations, and AI-powered clinical support — in a single, CE-marked, GDPR-compliant solution.

We are 25 people today, operating customers across 9 geographic markets and we are getting ready to scale to ~70 employees across 5 core markets — and beyond — within ~18 months.

We Are Hiring Across the Organisation

This job ad is one of many we are releasing simultaneously. We are building multiple teams in parallel — product, engineering, commercial, operations, and leadership — as we enter the most defining chapter in our company’s history.

While we are publishing these roles now (May 2026), we expect most hires for this wave to begin working between September and November 2026. We will take the time we need to find the right person for each role. We would rather wait for the right fit than rush to fill a seat.